A way to create eCommerce reports – the point of the tool is to become more effective, so you’ll need to be able to see whether or not you’re getting it right.Įvaluating Marketing Automation Platforms For eCommerce.
This is the core of what we mean by ‘automation’.
A way to orchestrate actions – simply put, ‘workflows’. A database – you’re going to be triggering activities depending on what your contacts do, so you need all of that data captured and stored. There are three things that every piece of eCommerce marketing automation software needs to have: What is eCommerce marketing automation and how can it benefit my team?įor a marketing or eCommerce business, eCommerce marketing automation’s benefits include reduced staff costs, improved accountability, and more consistent marketing of creative – instead of repetitive – content. The definition is as long as the proverbial piece of string. In a nutshell, a marketing automation tool is a piece of software that allows you to automate a lot of the functions that marketers are used to doing manually: sending emails, scoring and nurturing leads, posting to social media – and much more. From optimizing your staff’s time, to optimizing which customers your sales team focuses their effort on, the scope of marketing automation goes way beyond simply automating your marketing department’s repetitive tasks.” What can eCommerce marketing automation platforms do?Īccording to Marcus Taylor at VentureHarbour, “At a fundamental level, marketing automation is about optimization. If you’re choosing a marketing automation tool for the first time, here’s what you need to know. In this article we’re going to cover the following on eCommerce Automation:Ģ. While well-established as part of the B2B marketer’s stack, they’re a less common feature of B2C and eCommerce. Marketing automation tools allow marketers to reach more prospective customers with less effort. Here’s our guide to how to pick the best one for your eCommerce business. 
ECommerce marketing automation tools can be a nightmare to choose between.
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